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We handle a wide range of studies – especially in the FMCG, OTC and IT sectors – using both quantitative and qualitative techniques.

QUANTITATIVE STUDIES

Our strength lies in:

PRODUCT TEST
TASTE TEST
SNIFF TEST (specific expertise: detergents, house cleaning products, personal hygiene, toiletries and fine fragrances)
CONCEPT TESTS

which are carried out both in home and in test location.

In Milan we have selected a number of locations that are particularly suitable for sniff tests (well-aired, with no smell of food, smoking, etc.)



SPECIFIC EXPERTISE

Our agency also has significant experience of:

STUDIES ON THE PRODUCT MIX (LOGO, NAME, LABEL, PACK TESTS)
COPY TEST
BASIC STUDIES, USAGE & ATTITUDE SURVEYS
CUSTOMER SATISFACTION

We are organized to conduct complete studies (from analysis of the issue to presentation of findings) or single parts of research procedures, i.e.:

FIELDWORK ONLY
FIELD & DATA ENTRY
FIELD & TAB

QUALITATIVE STUDIES

Our qualitative department can count on the services of highly experienced moderators.
We offer a wide range of qualitative techniques, from the classic:

FOCUS GROUPS and
IN DEPHT-INTERVIEWS

to groups characterized by a more creative approach and observational/ethnographic studies on consumer habits.
We can offer a full service or handle part of it:

RECRUITMENT (selected and controlled staff)
FACILITIES (the best available in each town, first class catering for clients)
MODERATION (fluent English speaking moderators)
SIMULTANEOUS TRANSLATION (outstanding professional service)


Probe srl, Via Tadino 20, 20124 Milano (IT)
P.Iva 12024520152 n° iscrizione reg. imprese di Milano 54419/1997 cap.soc. 10.329 di cui euro 3.099 i.v.